If you’re not familiar, CRO stands for conversion rate optimization. In other words, it’s the science of turning website visitors into paying customers. And it’s something that every business owner should be doing to their website on a regular basis.
The good news is, CRO doesn’t have to be complicated or time-consuming. In this blog post, I’m going to share 5 quick and easy CRO tests that you can set up in just 5 minutes. So let’s get started!
Test 1: Homepage Headline
Your homepage headline is usually the first thing visitors see when they land on your site. So it’s important to make sure that it’s clear, concise, and tells visitors exactly what you do.
To test whether or not your headline is effective, try testing two different versions against each other using a tool like Google Optimize. Once you’ve implemented the test, keep an eye on your conversions over the next week or two to see which version performs better.
Test 2: Add your guarantee – above-the-fold
By adding a strong guarantee in a position on your page that it’s instantly visible, you’re giving the user a good reason to keep reading and exploring your offer. Removing friction immediately will help increase engagement, and give your offer more of an opportunity to impact the end-user.
Test 3: Call-to-Action Buttons
The call-to-action (CTA) buttons on your site are critical for driving visitors towards your desired conversion goal. Whether you want visitors to sign up for your newsletter or buy your latest product, your CTA buttons need to be effective in order to achieve those goals.
To test whether or not your CTA buttons are effective, try testing different versions of the button text (e.g. “Buy Now” vs “Add to Cart”). Again, use a tool like Google Optimize to run the test and monitor your conversions over time to see which version performs better. Bonus Tip: Use Success Path to automate this process with A.I. and get better results, faster.
Test 4: Form Fields
If you have any forms on your site (for example, a newsletter signup form), it’s important to make sure that the form fields are effective in converting visitors into subscribers/customers.
To test whether or not your form fields are effective, try testing different field lengths (e.g. 3 fields vs 5 fields) and field types (e.g. single line text vs dropdown menu). As usual, use Google Optimize to run the test and monitor your conversions over time to see which version performs better.
Test 5: Page Load Times
Your page load times can have a big impact on whether or not visitors convert on your site. In fact, even a 1 second delay in page load time can lead to a 7% loss in conversions! So if your pages are taking longer than 3 seconds to load, it’s definitely worth testing some changes to see if you can improve things.
There are a number of different things you can do to reduce page load times (including optimizing images and minifying CSS/JavaScript), so it’s worth doing some research to find the best approach for your site. Once you’ve made some changes, use Google Analytics to monitor your page load times and see if there is any improvement in conversions.
Those are just five quick CRO tests that you can set up in just a few minutes! By running regular CRO tests on your website, you can ensure that you’re always making improvements that will help increase conversions and drive more sales for your business!
