The importance of A/B Testing.

Thankfully, we’re now seeing a rise in evidence-based marketing. Where marketers are basing decisions on real-world results and data, instead of gut feelings, preferences, and assumptions, with those employing this approach reaping the rewards...

Cart Abandonment

It’s a big problem that all e-commerce stores face, but there are plenty of small and easy-to-make improvements that can be made to help reduce shopping cart abandonment, resulting in an increase in sales and revenue.