Hello, we're Success Path 👋
Success Path was launched out of frustration. Frustration with conversation rate optimisation - an area of marketing that just wasn’t working for a lot of ecommerce brands.
The Problem
Every CRO tool on the market falls into one of three categories:
- Too simple — Basic A/B testing with no real insights
- Too complex — Enterprise platforms requiring a data science team
- Too expensive — $50k/year for features you’ll never use
Meanwhile, ad costs keep climbing. Facebook and Google are squeezing margins.
And everyone tells you to “just buy more traffic.”
That’s backwards.
The answer isn’t more traffic. It’s converting what you already have.
Our Solution
We’ve spent 12 years in the trenches—running thousands of A/B tests, optimizing everything from product pages to checkout flows, helping stores scale from $500k to $5M+ by fixing their funnels instead of spending more on ads.
Success Path is the platform we built for myself: the methodology from those years of agency work, packaged into a self-serve tool that anyone can use.
Not another heatmap dashboard. Not another “AI will fix everything” promise.
A real CRO platform that gives you:
- ✓ Systematic testing (not random experiments)
- ✓ Clear insights (what’s working and why)
- ✓ Fast setup (launch tests in minutes, not days)
- ✓ Guaranteed results (30-day money-back, 15% minimum uplift on managed plans)
Why Success Path is Different
Success Path is founder-owned, not VC-backed. Our reputation is on the line with every customer.
We’ve built our platform from the “ground-up”:
- Battle-tested methodology (not theory—this worked for over 200+ clients to date)
- Transparent pricing ($79/month to start, no hidden fees)
- Real guarantees (money-back + performance guarantees that actually mean something)
- Founder-led support


Built For E-Commerce Stores
SuccessPath works best for e-commerce stores doing $50k-$5M/year who are:
✓ Tired of rising ad costs eating their margins
✓ Ready to convert better instead of spending more
✓ Looking for a tool they can actually use (not another enterprise monster)