Success Path was launched out of frustration. Frustration with conversation rate optimisation - an area of marketing that just wasn’t working for a lot of ecommerce brands.
Small to medium-sized ecommerce brands were experiencing a perfect storm of problems. Not only was it very expensive to use traditional optimisation agencies but the process when using them was lengthy and when results did finally arrive, they were often mixed, to say the least.
Added to that, if SME’s wanted to do the optimisation work themselves, they encountered off-the-shelf tools that were too expensive and complex to implement. Plus, it’s an area that generally isn’t well understood and taught, making it hard for SME’s to educate and upskill themselves.
In more recent times these issues have been amplified due to the rising costs of advertising, leading to acquisition costs spiralling. And so, Success Path embarked on its mission of empowering brands with advanced AI technology that automatically optimises online stores,
supercharging conversion rates and sky-rocketing sales.
Already in a relatively short space of time, Success Path has changed the game when it comes to conversion rate optimisation. By giving ecommerce businesses access to our AI-Powered platform (all while fully supported by one of our optimisation experts) we’ve seen an ever-growing list of brands unlocking the full potential of their online stores by achieving conversion rates the likes of which have never been seen before.
We’re excited to be shaping the future of conversion rate optimisation, and helping brands take their ecommerce businesses to the next level.