Topics and Trends

AI vs Human Help: How do the two best work together for effective Conversion rate optimisation?

We hope not only will the answer to this question help you with how you approach CRO, but also how you think about and approach AI in general...

Marketing Tactics for Ecommerce Brands

Be where people want to shop.

Understanding why and how to be where people want to shop...

Marketing Tactics for Ecommerce Brands

Why ratings and reviews are important for your ecommerce store, and how to get more of them…

Gaining ratings and reviews is crucial for the success of your ecommerce store. But that’s easier said than done. How then, do you go about getting some? Here are some things we’d recommend you focus on first…

Marketing Tactics for Ecommerce Brands

Are you optimising the forms on your ecommerce store?

Here's why it's crucial you are, and some of the things you should be looking at when you do...

Topics and Trends

Having an on-line store doesn’t mean you’ve got an ecommerce business.

The future belongs to ecommerce stores, not online shops. When you’re clear on what the two terms mean and how they differ, you’ll see why...

Marketing Tactics for Ecommerce Brands

How to help customers find the product they want on your ecommerce store…

Here are seven things you need to be doing on your website to help people purchase a product on your ecommerce store...

Topics and Trends

How best to think about the consumer journey

Here's what the consumer journey is, and the way you should approach it.

Topics and Trends

AI tools to use for your E-commerce Brand

Chat-GPT has helped shine an even brighter light on the use of artificial intelligence (AI) in business, here are some other amazing AI technologies for you and your eCommerce brand to take advantage of.

Marketing Tactics for Ecommerce Brands

Guide to free shipping for your eCommerce store.

We take a look at the psychology behind free shipping, ways to use free shipping, and things you need to consider before you do...

Topics and Trends

What is a good conversion rate?

Here we take a look at the industry average conversion rate, other important metrics to measure, and how you can improve your conversion rate and ultimately sales...

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